Luserna – the Italian Village Where They Speak Cimbrian
On the map, the village is called Luserna. Locals, however, call it Lusérn ...
“Being awarded in the innovation category represents an extraordinary result for us,” stated the Mayor of Folgaria, Michel Rech, and the Director of the Alpe Cimbra Tourism Board, Daniela Vecchiato, “because it recognizes the value of an approach that has reinterpreted sports tourism through an inclusive lens. ‘Alpe Cimbra 4 All’ demonstrates that innovation means making possible what was previously impossible.”
Today, Folgaria offers an roduct that spans all seasons: no longer just skiing—which marked the starting point of this journey—but also accessible biking and trekking, thanks to an increasingly advanced range of equipment and services. A unique ecosystem where sport, nature, and inclusion blend harmoniously, offering experiences of high human value.
In the immediate future, the commitment is to activate new inclusive and enhanced initiatives across all municipalities of Alpe Cimbra.
The ceremony took place in Madrid, in the presence of international institutions and stakeholders from the tourism and sports sectors, confirming the value of a model capable of setting an example beyond national borders.
However, the journey is not over. Today, the project is entering a new phase toward the most advanced frontiers of inclusivity, as demonstrated by the “Beyond Human Potential” initiative, supported by the destination and aimed at further expanding international collaborations and connections.
A challenge that began 15 years ago, carried forward with commitment, consistency, and vision, has already received numerous national and international recognitions. Today, this prestigious award represents a confirmation of the highest value: that of a territory truly capable of innovating, placing people at its center.
