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Alpe Cimbra once again proves itself to be a cutting-edge destination for mountain and snow lovers. Starting this winter season, skiers will be able to access the ski lifts in a completely digital way thanks to SKIDATA's new Key2Ski technology, which replaces the traditional physical ski pass with your smartphone. Only in a few prestigious locations in the European Alps is it possible to be smart even on skis, and from this winter season onwards, skiing in the Folgaria Lavarone ski area will be easier and more sustainable thanks to SKIDATA's Key2Ski technology.
With Key2Ski, the snow experience becomes simpler, faster, and more sustainable: the ski pass is directly integrated into the phone, eliminating the need for queues at ticket offices, plastic cards, or physical media. Simply purchase your ticket online, activate it on the dedicated app, and approach the automatic gates: the system will recognize the skier in real time, allowing immediate access to the lifts.
This innovation represents an important step towards an increasingly smart and environmentally friendly mountain,“ commented the managers of the Alpe Cimbra Ski Area. ”We are reducing the use of plastic materials and ticket printing, offering our guests a service in line with today's digital habits, where everything can be managed with a simple touch on a smartphone."
The integration of Key2Ski is part of Alpe Cimbra's broader commitment to sustainability and innovation: less waste, less waiting, and a better overall experience for guests.
In a world where smartphones are now our daily companions for traveling, communicating, and paying, skiing also becomes a smart, green, and carefree experience.
Alpe Cimbra and the ski area, already GSTC certified, confirm their commitment with this innovation to make the destination even more sustainable.
