Alpe Cimbra: farewell to the traditional skipass, Key2Ski by SKIDATA arrives – skiing becomes easier, faster and more sustainable

Alpe Cimbra once again confirms itself as a cutting-edge destination for mountain and snow lovers. Starting from this winter season, skiers will be able to access the ski lifts in a completely digital way thanks to the new Key2Ski technology by SKIDATA, which replaces the traditional physical skipass with their smartphone. Only in very few and prestigious resorts of the European Alpine arc is it possible to be smart even on skis, and from this winter season in the Folgaria Lavarone ski area, skiing will be easier and more sustainable thanks to the Key2Ski technology by SKIDATA.With Key2Ski, the experience on the snow becomes simpler, faster and more sustainable: the skipass is directly integrated into the phone, eliminating the need for queues at ticket offices, plastic cards or physical supports. It will be enough to purchase the ticket online, activate it on the dedicated app and approach the automatic gates: the system will recognize the skier in real time, allowing immediate access to the lifts.“This innovation represents an important step towards a mountain that is increasingly smart and respectful of the environment,” comment the managers of the Alpe Cimbra Ski Area. “We reduce the use of plastic materials and the printing of tickets, offering our guests a service in line with today’s digital habits, where everything is managed with a simple tap on the smartphone.”The integration of Key2Ski is part of the broader commitment of Alpe Cimbra to sustainability and innovation: less waste, less waiting and a better overall experience for guests.In a world in which the smartphone is now the daily companion for travelling, communicating and paying, skiing also becomes a smart, green and carefree experience.Alpe Cimbra and the ski area, already GSTC-certified, confirm their commitment also with this innovation to make the destination even more sustainable.